Chapter_04-ilearn

Chapter_04-ilearn - Chapter 4 Social Ethical and Regulatory...

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Chapter 4 Social, Ethical, and Regulatory Aspects of Advertising and Promotion PPT 4-1
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2 Social Aspects of Advertising Advertising Educates Consumers Pro : Advertising informs Con : Advertising is superficial and intrusive Advertising improves living standards Pro : Ads lower the costs of products Con : Ads are wasteful and help only some
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3 Social Aspects of Advertising Advertising Affects Happiness and Well-Being Con : Ads create needs Pro : Ads address a wide variety of basic human needs Con : Ads promote materialism Pro : Ads reflect society’s priorities
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4 Advertising: Demeaning and deceitful, or liberating and artful? Con : Ads perpetuate stereotypes Pro : Advertisers are more sensitive now Con : Ads are often offensive Pro : Ads are a source of liberation Con : Ads deceive via subliminal stimulation Pro : Advertising is art Social Aspects of Advertising
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5 Social Aspects of Advertising Advertising has a Powerful Effect on the Mass
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Chapter_04-ilearn - Chapter 4 Social Ethical and Regulatory...

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