Chapter_08 - Chapter 8 Planning Advertising and Integrated...

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1 Chapter 8 Planning Advertising and Integrated Brand Promotion PPT 8-1
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2 PPT 8-2 Advertising Plan and Its Marketing Context Ad Plan Specifies thinking and tasks needed to conceive and implement an effective advertising effort Marketing Plan
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3 PPT 8-3 Advertising Plan Components Introduction Situation Analysis Objectives Budgeting Strategy Execution Evaluation
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4 PPT 8-4 Advertising Plan Components Introduction Executive summary Overview Situation Analysis Historical context Industry analysis Market analysis Competitor Analysis
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5 Historical context is an important consideration in developing an advertising plan for a brand. Historical context is an important consideration in developing an advertising plan for a brand. PPT 8-5 Ad in Context Example
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6 Advertising Plan Components: Objectives To create or maintain brand awareness . To change consumer beliefs or attitudes . To influence purchase intent
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Chapter_08 - Chapter 8 Planning Advertising and Integrated...

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