Chapter_16-1

Chapter_16-1 - Chapter 16 Media Planning: Advertising and...

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1 Chapter 16 Media Planning: Advertising and IBP on the Internet
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2 PPT 16-2 No Wires Means New Rules New technology will change Internet advertising opportunities: WiFi became popular in 2004 because it provided wireless Internet access connections reaching out about 300 feet. WiMax is similar to WiFi in that both create wireless “hot spots” but iMax has a range of 25-30 miles! Mobile-Fi is similar to WiMax but adds the capability of accessing the Net while the user is moving in a car or a train. Ultrabroadband is a technology that will allow people to move extremely large files quickly over short distances. Technology now provides the option for podcasting and cell advertising—but will consumers accept the intrusion?
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3 PPT 16-3 The (R)evolution of the Internet Connected consumer experience community, empowerment, liberation Connected consumer desire to control their information flow At present: 1 billion users Ad revenues of $36 billion by 2011
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PPT 16-4 An Overview of Cyberspace The Internet is a global collection of computer networks linking both public and private computer systems. It was originally designed by the U.S. military to be a decentralized, highly redundant, and thus reliable communications system in the event of a national emergency. Internet connection has risen from 2 million in 1994
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Chapter_16-1 - Chapter 16 Media Planning: Advertising and...

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