Chapter_18 - Chapter 18 Event Sponsorship, Product...

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Chapter 18 Event Sponsorship, Product Placements, and Branded Entertainment PPT 18- 1
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2 The Brave New World of IBP The Charmin Restrooms promotion shows: The creative ways marketers are using promotional tools to create meaningful connections to consumers. That the unconventional is becoming conventional and mass media are no longer enough to provide impact for a brand. IBP efforts are directed at hard-to-reach niche markets often in urban locations, where new market trends tend to originate. Other examples of new methods include: trucks that drive endlessly through city streets as mobile billboards ads beamed onto the sides of office buildings racks of postcard ads placed in trendy restaurants and nightspots ads printed on coffee cups with coordinated signage attached to coffee carts small signs attached to the backs of messenger bikes that patrol the canyons of downtown corporate America PPT 18- 2
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3 Event Sponsorship Involves a marketer providing financial support to help fund an event
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Chapter_18 - Chapter 18 Event Sponsorship, Product...

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