This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: • Make their purchase decisions as easy and hassle free as possible (through environment). • Understand their consumer/product relationship and use it as a basis to segment the market. • Be a responsible marketer. • Finally………develop a long term relationship with customers by providing a product/service package that includes excellence in product, service, support....
View Full Document
This document was uploaded on 11/04/2011 for the course MKGT 633 at S.F. State.
- Fall '11