This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: MKTG 633 Consumer Behavior Sample Test Questions 1) A marketer who segments a population by age and gender is using ________ to categorize consumers. A) demographics B) psychographics C) roles D) lifestyle Answer: A 2) According to the ________ perspective, advertising is an important source of consumer information. A) consumerist B) database marketing C) business ethics D) economics of information Answer: D 3) Which of the following is NOT one of the three stages of the process of perception? A) interpretation B) adaptation C) attention D) exposure Answer: B 4) The average adult is exposed to about 3,500 pieces of advertising information every single day, far more information than they can or are willing to process. Consumers who are exposed to more information than they can process are in a state of ________. A) advertising bombardment B) sensory overload C) sensory shifting D) circuit overcapacity Answer: B 5) If a woman gets compliments after wearing Obsession perfume, she is more likely to keep buying the product and...
View Full Document
This document was uploaded on 11/04/2011 for the course MKGT 633 at S.F. State.
- Fall '11