Chapter 5 Prewriting Phase

Chapter 5 Prewriting Phase - Business Writing...

Info iconThis preview shows pages 1–10. Sign up to view the full content.

View Full Document Right Arrow Icon
Business Writing http://camosun.ca/services/w
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Guffey, Rhodes, Rogin Business Communication: Process and Product, Fourth Canadian Edition Ch. 5, Slide 2 The 3X3 Writing Process Prewriting – analyze, anticipate, adapt (Chapter 5 – Week 4) Writing – research, organize, compose (Chapter 6 – Week 5) Revising – revise, proofread, evaluate (Chapter 7 – Week 6)
Background image of page 2
What words would you use to describe business writing? http://www.youtube.com/watch?v=dRsNYHVdMOw http://www.amazon.ca/10-Steps-Successful-Business
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Guffey, Rhodes, Rogin Business Communication: Process and Product, Fourth Canadian Edition Ch. 5, Slide 4 Business writing is . . . Purposeful - i t solves problems and conveys information. Economical - i t is clear and concise. Reader-oriented - i t focuses on the receiver, not the sender.
Background image of page 4
“The primary purposes for sending  business messages are typically to  inform  and to  persuade .  A  secondary purpose is to  promote goodwill …” (Guffey, 2005, P. 142)
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Guffey, Rhodes, Rogin Business Communication: Process and Product, Fourth Canadian Edition Ch. 5, Slide 6 Phase 1 - Prewriting Analyze – what is your purpose Anticipate – profile your audience Adapt – structure your approach accordingly
Background image of page 6
Guffey, Rhodes, Rogin Business Communication: Process and Product, Fourth Canadian Edition Ch. 5, Slide 7 Analyzing and Anticipating Analyze the task Identify the purpose Anticipate the audience Identify Primary and Secondary receivers? Neutral, Positive or Negative?
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Guffey, Rhodes, Rogin Business Communication: Process and Product, Fourth Canadian Edition Ch. 5, Slide 8 Adapting to Purpose & Audience – overview: Choose words carefully and adopt a positive tone Focus on reader benefits Cultivate a “You” view Avoid biased language (gender, racial, age, disability)
Background image of page 8
Guffey, Rhodes, Rogin Business Communication: Process and Product, Fourth Canadian Edition Ch. 5, Slide 9 Aim for simplicity and clarity
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 10
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 29

Chapter 5 Prewriting Phase - Business Writing...

This preview shows document pages 1 - 10. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online