Chapter 12 & 13 Typical Business Reports

Chapter 12 & 13 Typical Business Reports - Typical...

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Typical Business Reports (Chapters 12 & 13)
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Guffey, Rhodes, Rogin Business Communication: Process and Product, Fourth Canadian Edition Ch. 12, Slide 2 Business reports are systematic attempts to answer questions and solve problems. They include the following activities. Planning Research Organization Presentation What Are Business Reports and why are they written?
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Guffey, Rhodes, Rogin Business Communication: Process and Product, Fourth Canadian Edition Ch. 12, Slide 3 Ten Truths About Business Reports 1. Everyone writes reports. 2. Most reports flow upward. 3. Most reports are informal. 4. Three report formats (memo, letter, and manuscript) are most common. 9. Reports differ from memos and letters.
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Guffey, Rhodes, Rogin Business Communication: Process and Product, Fourth Canadian Edition Ch. 12, Slide 4 6. Today’s reports are written on computers. 7. Some reports are collaborative efforts. 8. Ethical report writers interpret facts fairly. 9. Organization is imposed on data. 10. The writer is the reader’s servant. Ten Truths About Business Reports
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Guffey, Rhodes, Rogin Business Communication: Process and Product, Fourth Canadian Edition Ch. 12, Slide 5 What are the two general types of business reports? What is the primary difference between them? Are they written in a direct or indirect pattern? What is the difference between an Analytical report written directly and indirectly?
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Guffey, Rhodes, Rogin Business Communication: Process and Product, Fourth Canadian Edition Ch. 12, Slide 6 Report Functions Informational Simply presents data without analysis or recommendations. Emphasize facts A n a l y t i c a l P r o v i d e
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Guffey, Rhodes, Rogin Business Communication: Process and Product, Fourth Canadian Edition Ch. 12, Slide 7 Informational Report “Informational reports provide data on periodic and situational activities for readers who do not need to be persuaded .” (Guffey, 2005, P.432) Readers are typically familiar with the topics and are neutral or receptive. They are therefore organized using the _______pattern of development .
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Guffey, Rhodes, Rogin Business Communication: Process and Product, Fourth Canadian Edition Ch. 12, Slide 8 Report Organization based on audience analysis Direct Pattern Report ----- Main Idea ---- ----------------------- ----------------------- ----------------------- ----------------------- ----------------------- ----------------------- ----------------------- If readers are informed If readers are supportive If readers are eager to have results first
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Guffey, Rhodes, Rogin Business Communication: Process and Product, Fourth Canadian Edition Ch. 12, Slide 9 Informational Reports use the Direct Pattern Introduction /Background Facts/Findings ( Body ) Summary ( Conclusion ) See P. 432; Checklist P. 439
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Guffey, Rhodes, Rogin Business Communication: Process and Product, Fourth Canadian Edition Ch. 12, Slide 10 Analytical Reports… may be written using the Direct or Indirect pattern
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This note was uploaded on 11/04/2011 for the course BUS 130 taught by Professor Stark during the Spring '11 term at Camosun College.

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Chapter 12 & 13 Typical Business Reports - Typical...

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