The major theory of the readings
The major concept outlined in graphic design and art is concerned with the futuristic
movement. The futuristic movement concentrates on associating natural beauty and humanity
(Lissitzky 30). In the past 40 years, an artist influenced by Moholy-Nagy's is Peter Halley’s Neo-
Geo paintings in 1962 (Art Work Story np.). The development of the telephone painting
prefigured an entire range of modern art which was inclusive of Warhols factory-produced screen
paint, minimalists’ serial works. One of Halley’s artworks depicting futuristic movement is
Red
Cells with a Conduit
of 1962. The painting portrays the geometrical formation through
symmetrical aspects by use of colored lines intersecting at a right angle.
The artist uses innovative avant-garde in the manner of social-artistic as it had
materialized as a motivation to involve the artist in the promotion and development of graphic
designs. Alexander Rodchenko, El Lissitzky and Moholy-Nagy and Victor Margolin had


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- Fall '19
- Russian avant-garde, Peter Halley