typography and Illustration.docx - The targeted audience with ads with typography and illustration is to promote the products being advertised Most of

typography and Illustration.docx - The targeted audience...

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The targeted audience with ads with typography and illustration is to promote the products being advertised. Most of the commercial advertisement contains illustration of iconic messages to it to give emphasis to the audience being in the demographic region where the product is accessible le. The typography reflects the brand of a company. The font in used in an ad then conveys different meaning to the consumer or readers. The classical font are used for a strongly personality while the modern relay font are natural for cleaner look. Keeping it consistent helps the audience to understand each layout and descriptive copy of the captions in the image. The demography of the advertisement in print media is associated with collect gesture to attract the intended audience. An advert demographic impressions targets people at different ages such as a beer advert targets people above 18 years old and indicates a messages of drinking
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