The targeted audience with ads with typography and illustration is to promote the
products being advertised. Most of the commercial advertisement contains illustration of iconic
messages to it to give emphasis to the audience being in the demographic region where the
product is accessible le.
The typography reflects the brand of a company. The font in used in an
ad then conveys different meaning to the consumer or readers. The classical font are used for a
strongly personality while the modern relay font are natural for cleaner look.
Keeping it
consistent helps the audience to understand each layout and descriptive copy of the captions in
the image.
The demography of the advertisement in print media is associated with collect gesture to
attract the intended audience. An advert demographic impressions targets people at different ages
such as a beer advert targets people above 18 years old and indicates a messages of drinking
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- Fall '19
- Marketing, Advertising, Communication Design, TARGETED AUDIENCE
