Unformatted text preview: Go to Mall look at certain brands, people in the stores, talk to friends, see stores in mall 4) Have you ever bought something with out seeing an ad for it? How did you know about it? • Yes- heard from friends 5) Have you ever bought something out of impulse (seemed like a good idea at the time), then never wore it? If so, what did you buy? • Yes, didn’t try them on in rush, pants didn’t fit right 6) Why do you buy the brands that you do? Example: Buy Nike because I trust the brand will be recognized as cool and is always popular. • Nike – shoes • Miskine – Clothes/ shirts • Phat Pharm/ Sean john/ Dickies – pants • Have type of clothes you like it’s the “in thing,” opinions of what others say matters – go with the flow...
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- Fall '07
- Thought, Abstraction, Trousers, independent stores, (Independent Stores)