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Unformatted text preview: 5) Can marketing and advertising be separated or do they always work together? • To grow larger – use more M+A • Can separate the two – no ads but products could go higher on shelves than the competition 6) Examples, specific products that have made rebounds with marketing and advertising or failed because of a lack of it? • Crest White Strips – has most of market – drives loyalty through m+a • Hyundai – ad that you can buy car and return it if you lose your job • Blair Wtch Project – movie that used no M+A but was successful because it was so bizzar Brown 1...
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This note was uploaded on 11/05/2011 for the course ENG 111 taught by Professor Patterson during the Fall '07 term at Miami University.
- Fall '07