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Unformatted text preview: • Clothes are sexy/ fresh/ look cool/ trendy/ sometimes funny, Brand Image – stores known for being cool/sexy 4) Have you ever bought something with out seeing an ad for it? How did you know about it? • Yes heard of it from friends 5) Have you ever bought something out of impulse (seemed like a good idea at the time), then never wore it? If so, what did you buy? • Yes, bought a polo because it was cheap – it was bootleg/ whack/ bad brand image 6) Why do you buy the brands that you do? Example: Buy Nike because I trust the brand will be recognized as cool and is always popular. • Everyone says nike is cool – poser • Strong brand image • “coll because they’re Nikes”...
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This note was uploaded on 11/05/2011 for the course ENG 111 taught by Professor Patterson during the Fall '07 term at Miami University.
- Fall '07