{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Interview Hank Risemberg

Interview Hank Risemberg - • Clothes are sexy fresh look...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Evan Brown Girton Extended Essay AA 12 October 2009 Interviews (Experiential) Hank Risemberg 17 1) How often do you notice ads? Do you feel like you respond to them? Do they particularly appeal to you? All the time, everyday No, not really, listen more to what others say Not always appeal 2) What qualities do ads show for their clothes? This could be noticed in catalogues or store fronts not necessarily a television ad. Show other people thinking its cool, show cool people wearing Show people being cool, sexy, dude and girl hanging out 3) What stores do you go to when looking for clothes? How do you know about these stores? Why do you shop there? Pacsun, AE, urban outfitters, goodwill Friends go there, notice in magazine, catalogues/ internet
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: • Clothes are sexy/ fresh/ look cool/ trendy/ sometimes funny, Brand Image – stores known for being cool/sexy 4) Have you ever bought something with out seeing an ad for it? How did you know about it? • Yes heard of it from friends 5) Have you ever bought something out of impulse (seemed like a good idea at the time), then never wore it? If so, what did you buy? • Yes, bought a polo because it was cheap – it was bootleg/ whack/ bad brand image 6) Why do you buy the brands that you do? Example: Buy Nike because I trust the brand will be recognized as cool and is always popular. • Everyone says nike is cool – poser • Strong brand image • “coll because they’re Nikes”...
View Full Document

{[ snackBarMessage ]}