Unformatted text preview: • Its what im looking for and is reasonably priceed 4) Have you ever bought something with out seeing an ad for it? How did you know about it? • Yes, jeans known name, go to same place • Go in store trying out stores which fir into what I want 5) Have you ever bought something out of impulse (seemed like a good idea at the time), then never wore it? If so, what did you buy? • Yes, Yes, shirts wear once but often return 6) Why do you buy the brands that you do? Example: Buy Nike because I trust the brand will be recognized as cool and is always popular. • Coverse – versatile shoes • AE shirts – comfortable – go with style • Good brand image...
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- Fall '07
- Advertising, Brand, Abstraction, Evan Brown