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Interview Sarah Carpenter

Interview Sarah Carpenter - • Its what im looking for and...

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Evan Brown Girton Extended Essay AA 12 October 2009 Interviews (Experiential) Sarah Carpenter 17 1) How often do you notice ads? Do you feel like you respond to them? Do they particularly appeal to you? Everywhere Everyday – all the time – billboards If already interested – will get it, if not it will cause interest 2) What qualities do ads show for their clothes? This could be noticed in catalogues or store fronts not necessarily a television ad. Cool appeal, this is what everybody is wearing so its cool 3) What stores do you go to when looking for clothes? How do you know about these stores? Why do you shop there? Target/ Old Navy/ Gap/ Macys Just know, been around so long, it’s a known name
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Unformatted text preview: • Its what im looking for and is reasonably priceed 4) Have you ever bought something with out seeing an ad for it? How did you know about it? • Yes, jeans known name, go to same place • Go in store trying out stores which fir into what I want 5) Have you ever bought something out of impulse (seemed like a good idea at the time), then never wore it? If so, what did you buy? • Yes, Yes, shirts wear once but often return 6) Why do you buy the brands that you do? Example: Buy Nike because I trust the brand will be recognized as cool and is always popular. • Coverse – versatile shoes • AE shirts – comfortable – go with style • Good brand image...
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