Interview Susan Haas

Interview Susan Haas - successful • Wont grow as much...

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Evan Brown Girton Extended Essay AA 13 October 2009 Interviews (Expert) Susan Haas 1) How are you qualified to understand the media, marketing and advertising? Deal with design – listen to media and marketing 2) What individuals, organizations, books or articles would help me to better understand the media, marketing and advertising? Look at ads, personal behavior, what persuades me or not 3) What are some goals for marketing and advertising, other than increase sales? Expand audience/ show new style 4) Is there a point when a business is no longer dependent on marketing and advertising to be
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Unformatted text preview: successful? • Wont grow as much, usually recess • Have to promote changing business otherwise you become old news 5) Can marketing and advertising be separated or do they always work together? • Strong products, innovative stuff, great design • Ad can be by itself but probably not marketing 6) Examples, specific products that have made rebounds with marketing and advertising or failed because of a lack of it? • Laundry detergent • MAC Brown 1...
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