Senior Project Body 1 Outline

Senior Project Body 1 Outline - Evan Brown Research...

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Evan Brown Research question : What are the three steps businesses use when marketing and advertising products to teens? Thesis: The first step business relies on when marketing and advertising products to teens is to create a positive brand image for the product. I. Section 1- Introduction A. The first step business relies on when marketing and advertising products to teens is to create a positive brand image for the product. B. Following friendship style – gain teens trust C. Once a Love Mark is produced it is effective because it sets standard of luxury, ties brand to emotion and keeps the consumer coming back (Ultimately ties in respect and love) D. Through the use of marketing and advertising creating Love Marks, a brand can affect teen purchasing behavior by drawing teens in and maintaining their loyalty II. Section 2- First set of evidence A. Nike affects teen purchasing behavior by developing the marketing half (developing the image) of a positive brand image/ Love Mark. B. Nike represents 31% of global athletic footwear sales (wikinvest)
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This note was uploaded on 11/05/2011 for the course ENG 111 taught by Professor Patterson during the Fall '07 term at Miami University.

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Senior Project Body 1 Outline - Evan Brown Research...

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