SPB - Abstract

SPB - Abstract - creating desire, and pushing to buy,...

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Abstract This paper explores the strategy behind marketing and advertising products to teenagers. A general background of marketing and advertising is explained along with an overview of what the marketing and advertising strategy towards teens is. The next three sections, brand image,
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Unformatted text preview: creating desire, and pushing to buy, explain each step of the three-step strategy of marketing and advertising products towards teens. Finally the conclusion explores the reasons behind knowing this strategy for both the business side, and the teenager side....
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