SPB - Controversy

SPB - Controversy - offer a solution to the consumers...

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Discussion of Controversy Some might say that marketing and advertising products to teens is the same as marketing and advertising to adults. In a way this is true because the three step process stays the same. But it is false because the appeal of the product changes through different age groups. No matter what all businesses first gain the customers trust through a positive brand image, then
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Unformatted text preview: offer a solution to the consumers dilemma to create desire then push the consumer to buy a specific product. This is a friendship approach to get the customer on the businesses side and get the customer to spend money. This approach is used to gain trust but it cant sell a product unless it is specific to what the customer is interested in....
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This note was uploaded on 11/05/2011 for the course ENG 111 taught by Professor Patterson during the Fall '07 term at Miami University.

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