Unformatted text preview: offer a solution to the consumer’s dilemma to create desire then push the consumer to buy a specific product. This is a friendship approach to get the customer on the businesses side and get the customer to spend money. This approach is used to gain trust but it cant sell a product unless it is specific to what the customer is interested in....
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- Fall '07
- Marketing, step process, positive brand image, advertisingproducts