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Unformatted text preview: is a friendship approach to get the customer on the businesss side and get the customer to spend money. This approach is used to gain trust but it can not sell a product unless it is specific to what the customer is interested in. Although businesses follow the three step friendship approach to gain the trust of consumers of all ages, the actual products sold are geared towards a specific audience....
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This note was uploaded on 11/05/2011 for the course ENG 111 taught by Professor Patterson during the Fall '07 term at Miami University.
- Fall '07