Unformatted text preview: This is because a large-scale corporation is blind to its audience because of an age or geographic gap. Therefore, to understand what it is like to step in the specific audiences shoes, marketers research them. By doing this, marketers are able to appeal to a specific audience by showing that the business understands them....
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- Fall '07
- Marketing, specific audience, small local business, large-scale business needs, words marketing figures