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Unformatted text preview: clothing than comfort and versatility Where people fall on the fashion spectrum influences how much they're willing to spend and what brands they'll accept as their own (Zborowski). This means that each group is different and each store draws in a different group which will require different levels of attention from salesmen. But marketers understand each group so well, that they are able to figure out which group requires more attention to sell to. This is why there are salesmen at Metro Park and not at Walmart....
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- Fall '07