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Unformatted text preview: or she likes Sprite? Does that person really like Sprite because its taste is superior to the competition, or does the brand just appear to be better through its use of the media? If that is the case, the consumer is a puppet controlled by the brand through advertising. Therefore being aware of a businesss tactics for appealing or persuading, one will make more conscious decisions on the things he or she buys....
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- Fall '07