Unformatted text preview: or she likes Sprite? Does that person really like Sprite because its taste is superior to the competition, or does the brand just appear to be better through its use of the media? If that is the case, the consumer is a puppet controlled by the brand through advertising. Therefore being aware of a business’s tactics for appealing or persuading, one will make more conscious decisions on the things he or she buys....
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This note was uploaded on 11/05/2011 for the course ENG 111 taught by Professor Patterson during the Fall '07 term at Miami University.
- Fall '07