BUS 101 Odwalla Case Assignment

BUS 101 Odwalla Case Assignment - Odwalla Case Assignment...

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Odwalla Case Assignment The Odwalla case reading and discussion assignment is intended to address the following learning objectives: 1. Practice recognizing important aspects of the case which are relevant to the analysis with respect to stakeholder identification and framing of the issues. How you frame the case will determine what pieces of information are important. Most cases can be framed in more than one way, and from the perspective of more than one stakeholder. 2. Practice careful reading and thinking about what it is that you are reading in order to gain a full understanding of the case. 3. Practice framing issues in terms of stakeholders, business processes, and business decision making. 4. Introduce the consumer/customer stakeholder, and the business process of acquiring and satisfying customers/consumers. With these objectives in mind, please be prepared to address the following questions when they are introduced into the class discussion: 1. Who are the key stakeholders in this case? (Remember, key stakeholders are
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This note was uploaded on 11/07/2011 for the course BUS 101 taught by Professor Rollins during the Spring '08 term at Miami University.

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BUS 101 Odwalla Case Assignment - Odwalla Case Assignment...

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