Bartholomew_Step_5_Planning_for_Implementation_2006

Bartholomew_Step_5_Planning_for_Implementation_2006 - L Kay...

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1 © 2003 University of Texas Health Science Center at Houston Center for Health Promotion and Prevention Research L. Kay Bartholomew, Guy S. Parcel, Gerjo Kok, and Nell H. Gottlieb Intervention Mapping: Designing Theory and Evidence Based Health Promotion Programs Planning for Implementation and Sustainability © 2003 University of Texas Health Science Center at Houston Center for Health Promotion and Prevention Research Why think about program diffusion? • Because program usefulness or success depends both on Effectiveness Exposure © 2003 University of Texas Health Science Center at Houston Center for Health Promotion and Prevention Research Use of an Innovation Requires • Adoption Depends upon knowledge of an innovation awareness of unmet need, and the decision that an innovation may meet the need and be given a trial (Adoption may depend on active dissemination of a program) © 2003 University of Texas Health Science Center at Houston Center for Health Promotion and Prevention Research Use of an Innovation Requires Implementation Use of the innovation to a fair trial point Sustainability Maintenance and institutionalization of a program or its outcomes © 2003 University of Texas Health Science Center at Houston Center for Health Promotion and Prevention Research Adoption Terms Initiation: Agenda-Setting and Matching Rogers (1983, 1995) Organizational Adoption Adoption: Knowledge, Persuasion, Decision Rogers (1983, 1995) Individual Adoption Dissemination Adoption Parcel, 1995; Parcel, Eriksen, et al., 1989; Parcel, Taylor, et al., 1989 Awareness Adoption Steckler, Goodman et al., 1992; Goodman, Steckler, Kegler, 1997 © 2003 University of Texas Health Science Center at Houston Center for Health Promotion and Prevention Research Implementation Terms Implementation: Redefining and Clarifying Rogers (1983, 1995) Organizational Adoption Implementation Confirmation Rogers (1983, 1995) Individual Adoption Implementation Parcel, 1995; Parcel, Eriksen, et al., 1989; Parcel, Taylor, et al., 1989 Implementation Maintenance Steckler, Goodman et al.,1992; Goodman,Steckler, Kegler,1997
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2 © 2003 University of Texas Health Science Center at Houston Center for Health Promotion and Prevention Research Sustainability Terms Routinizing Rogers (1983, 1995) Organizational Adoption Maintenance Parcel, 1995; Parcel, Eriksen, et al., 1989; Parcel, Taylor, et al., 1989 Institutionalization Renewal Steckler, Goodman et al., 1992; Goodman, Steckler, Kegler, 1997 © 2003 University of Texas Health Science Center at Houston Center for Health Promotion and Prevention Research Focus on Adoption Program adopters moving through stages of: • Knowledge of the innovation • Persuasion or attitude development • Decision • Adoption • Implementation • Confirmation (Everett Rogers (1983, 1995) © 2003 University of Texas Health Science Center at Houston Center for Health Promotion and Prevention Research Characteristics of Individual Adopters Innovators – venturesome; shortest time between awareness and adoption; reached by medial channel Early adopters – opinion leaders Early majority – deliberators; reached by
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This note was uploaded on 11/03/2011 for the course EDUCATION 320 taught by Professor Professorlemont during the Fall '11 term at BYU.

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Bartholomew_Step_5_Planning_for_Implementation_2006 - L Kay...

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