BUS_690_Chapter_2

BUS_690_Chapter_2 - Chapter 2 The External Environment:...

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Chapter 2 The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis
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Overview External environment: An introduction The general environment The industry environment The competitor environment
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External Environmental Analysis Purpose: To identify opportunities and threats How to analyze: four-step process Scanning Monitoring Forecasting Assessing
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Three Major Parts of External Environment The External Environment General Competitor Industry -demographic -economic -political/legal -socio-cultural -technological -global Porter’s 5-force model -threat of new entrants -bargaining power of suppliers -bargaining power of buyers -threat of substitute products -rivalry among competing -companies with which a firm directly competes
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The General Environment Composed of segments external to the firm The demographic segment The economic segment The sociocultural segment The political/legal segment The technological segment The global segment
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BUS_690_Chapter_2 - Chapter 2 The External Environment:...

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