BUS_690_Chapter_3

BUS_690_Chapter_3 - Chapter 3 The Internal Environment:...

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Chapter 3 The Internal Environment: Resources, Capabilities, and Core Competencies
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Overview Importance of internal analysis Resources, capabilities, and core competencies Identifying core competencies Outsourcing
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Importance of Internal Analysis Purpose: Identify key resources Build capabilities Maintain core competences Value creation Consumer value: a product’s performance characteristics Relationship of consumer value to firm’s potential to earn above-average returns price that customers are willing to pay
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Resources Resources are all tangible and intangible assets owned or controlled by the firm Tangible resources Intangible resources Interaction and interrelatedness among resources
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Capabilities Capabilities refer to a firm’s capacity to use and combine resources to achieve a desired state Emerge over time through complex interactions among tangible and intangible resources Fundamentally lie in skills, knowledge, and functional
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BUS_690_Chapter_3 - Chapter 3 The Internal Environment:...

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