BUS_690_Chapter_4

BUS_690_Chapter_4 - Chapter4 BusinessLevelStrategy Overview

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Chapter 4 Business-Level Strategy
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Overview Business-level strategy Customers: who, what, and how Competitive strategies Cost leadership Differentiation Focused cost leadership Focused differentiation Integrated cost leadership/differentiation
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What is Business-Level  Strategy? One type of strategy  (i. e .,  an integrated  and coordinated set of commitments and  actions designed to exploit core competencies  and gain a competitive advantage) Domain navigation  in the sandbox  defined by:   Geographic markets Product markets Customer segments
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Customers: Who, What, and How In selecting business-level strategy, the  firm decides: Who  will be served What  needs those target customers have How  those needs will be satisfied
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How to Satisfy Customers? Choose whether to  Perform activities differently (reducing  process costs)    lower costs  than rivals 
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This note was uploaded on 11/04/2011 for the course BUS 690 taught by Professor Amartinez during the Fall '10 term at S.F. State.

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BUS_690_Chapter_4 - Chapter4 BusinessLevelStrategy Overview

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