BUS_690_Chapter_5

BUS_690_Chapter_5 - Chapter5 CompetitiveRivalryand...

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Chapter 5 Competitive Rivalry and  Competitive Dynamics
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Overview Key concepts Competitor analysis Drivers of competitive behavior Competitive rivalry Competitive dynamics
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Key Concepts Competitors  –  firms operating in the same market,  offering similar products and targeting similar  customers Competitive behavior  –  the set of competitive  actions and competitive responses the firm takes to  build or defend its competitive advantages and to  improve its market position Competitive rivalry  –  ongoing set of competitive  actions and competitive responses occurring  between competitors as they compete against each  other for an advantageous market position
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Key Concepts (continue) Competitive dynamics  –  all competitive behaviors,  i.e., the total set of actions and responses taken by  all firms competing within a market
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BUS_690_Chapter_5 - Chapter5 CompetitiveRivalryand...

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