BUS_690_Chapter_6

BUS_690_Chapter_6 - Chapter 6 Corporate-Level Strategy...

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Chapter 6 Corporate-Level Strategy
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Overview Corporate-level strategy Type of diversification Related diversification Unrelated diversification Vertical integration Incentives, resources, and managerial motives for diversification
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Corporate-Level Strategy What it is – a multi-business firm’s strategy for managing its portfolio of businesses Key questions: What businesses to be in How to manage the selected group of businesses Why firms diversify? To put into better use underutilized resources, capabilities, and core competencies To increase market power To improve performance
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Type of Diversification Related diversification Related constrained : all businesses share product, technology, and distribution linkages Related linked : only limited links between business Unrelated (portfolio) diversification: few or no common links between businesses Vertical integration Backward : production of inputs for own businesses Forward : own sources of output distribution
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