BUS_690_Chapter_8

BUS_690_Chapter_8 - Chapter 8 International Strategy...

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Chapter 8 International Strategy
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Overview Introduction to international strategy Why firms diversify abroad? Types of international strategies Liability of foreignness  Entry modes International strategy and performance
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Introduction to International Strategy International strategy  –  a strategy  through which the firm manages its  operations in more than one countries Multinational corporation  –  a network  of business units located in different countries  that exchange capital, products, and  knowledge Why do firms diversify abroad?
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Factors That Influence the Choice of International Strategy Factors of production Demand conditions Related and supporting industries Firm strategy, structure and rivalry
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Assumes markets differ by country Strategy and operating decisions are  decentralized to strategic business units in each  country Products and services are tailored to local  markets Business units are independent of each other
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This note was uploaded on 11/04/2011 for the course BUS 690 taught by Professor Amartinez during the Fall '10 term at S.F. State.

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BUS_690_Chapter_8 - Chapter 8 International Strategy...

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