BUS_690_Chapter_13

BUS_690_Chapter_13 - Chapter 13 Chapter Strategic...

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Chapter 13 Chapter 13 Strategic Entrepreneurship
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Overview Introduction to entrepreneurship Entrepreneurial opportunity Corporate entrepreneurship Producing and managing innovation
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Introduction to Entrepreneurship Entrepreneurship – purposeful behavior of Opportunity discovery Acting upon opportunity Risk-taking Entrepreneurial opportunity inefficiency that offers profitable potential Entrepreneur – individual who engages in entrepreneurial behaviors Entrepreneurship vs. management
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Introduction to Entrepreneurship II Forms of entrepreneurial opportunity/ innovation (Schumpeter) New product New process New market New material New organizational form
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Entrepreneurial Opportunity Opportunity discovery – who comes up with the innovative idea New firm or individual Existing firm Opportunity exploitation – who actually pursue the entrepreneurial opportunity New firm or individual Existing firm
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