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Media & Socio-economic DevelopmentMedia and DevelopmentTheoryIt is Normative Media Theory that calls for government and media to work in partnership to ensure that media assist in the planned beneficial development to protect the public interest by promoting the socio-economic development objective of society. It applies in countries at lower levels of economic development.It takes various forms but essentially proposes that media freedom,while desirable, should be subordinated to the requirements of economic, social and political development. According to this theory, media are used to promote the social and economic development goals. For example, a developmental media system might be used to promote human development, quality of life, birthcontrol or to encourage children to attend school. Under this system, the media canbe privately owned, usually owned by the government, but to promote the objective of development.The Rationale:Development media theory was intended to recognize the fact that societies are undergoing a transition from underdevelopment and colonialism to independence and better material conditions. They often lack infrastructure, money and professional skills.The Generalisations about Developing CountriesDeveloping countries are trapped in a vicious circle ofstagnationGiven the pace of the population growth, food scarcityindeveloping countries is always be a problemAgricultural and mining exports cannot contributeto theeconomic development of a country
Dependence of developing countries on the advancedeconomiesleads to a net outflow of capitalRapid population growthis always a threat to economicdevelopment. LDCs lack communication infrastructure,This theory argues that unless a nation is well-established and its economic development is well underway, media must be supportiverather than critical of government. Journalists must not pick apart government efforts to promote development but rather assist government in implementing such policies. This theory recognizes the need for some form of government intervention into the operation of media:The developing countries overriding concern is how to use mass media for nation building. Therefore, in the interest of this task of national development, the freedom of the media and of journalist needs to be curbed to an extent under the concept of Media Development Theory that outlined a new form of control in the society. The Media are central to development: Communication is a two way process where messages flow both ways. Use of print, electronic media and social media is to empower, facilitate and encourage the participants in developmental activities. Media is used as a tool to facilitate the participation of people in developmental activities. Media plays an important role in development communication through dissemination of Knowledge,providing forum for discussion of issues, promoting ideas and skills for improving quality of life.