research in mass media

research in mass media - RTV 4506: Telecom Research Lecture...

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Lecture 1: RTV 4506: Telecom Research 1 Research in Mass Media Miao Melissa Guo Telecommunication Department
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Outline c Research in Mass Media h What is research and scientific research? h Research phases in mass media h Research procedures 2
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Research in Mass Media c What is research and scientific research? h Research is an attempt to discover something ( Honda customer satisfaction ) h Scientific research is an organized, objective, controlled, qualitative or quantitative empirical analysis of one or more variables. h Characteristics of the scientific research methods: 1) public 2) objective 3) empirical 4) systematic and cumulative 5) predictive 3
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Research in Mass Media c Research results I have done from you (31 subjects): 0.16 0.84 Grades Junior Senior 10 15 20 25 SPSS familarity 4 0.16 0.58 0.26 Courses no course 1 course 2 courses 0 2 4 6 8 10 12 14 16 18 Very unfamliar Somewhat unfamiliar Neither familiar nor unfamiliar Somewhat familiar Very familiar Excel familarity 0 5 Very unfamliar Somewhat unfamiliar Neither familiar nor unfamiliar Somewhat familiar Very familiar
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research in mass media - RTV 4506: Telecom Research Lecture...

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