sampling - RTV 4506: Telecom Research Lecture Lecture 4:...

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ecture 4: Sampling RTV 4506: Telecom Research 1 Lecture 4: Sampling Miao Melissa Guo Telecommunication Department
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Outline c Sampling design c Random selection c Probability samples c Nonprobability samples c Sampling error 2
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Nielsen Ratings 101: Designing the Sample c What is the population of Nielsen TV ratings? c What is the size of the population? c What is sample size of Nielsen TV ratings? c What are two types of Nielsen TV samples? c What methodology does Nielsen use to design its sample? c How do TV rating works? 3
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Nielsen Ratings: Designing the Sample 4
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c A unit : the thing or person about which information is collected c A population : the aggregation of study units The population of Nielsen TV ratings: the whole U.S. TV households or individuals sample a representative selection of the population c A sample : a representative selection of the population The sample of Nielsen TV ratings: one or more individuals or households selected from a population to represent that population c Sample Size: the number of households or individuals selected for a research sample. c
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This note was uploaded on 11/07/2011 for the course RTV 4506 taught by Professor Garycorbittmiaomelissaguo during the Fall '10 term at University of Florida.

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sampling - RTV 4506: Telecom Research Lecture Lecture 4:...

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