What_is_Social_Media - what is social media an e-book by...

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WHAT IS SOCIAL MEDIA? icrossing.co.uk/ ebooks > IMAGE: WEATHER PROJECT BW 01 BY: NICK WINCHESTER WWW.SXC.HU/PROFILE/NICKWINCH > An e-book by Antony Mayfield from iCrossing V1.4 UPDATED 01.08.08
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2 What is Social Media?: an e-book by Antony Mayfield from iCrossing updated 01.08.08 CONTENTS 2 > INTRODUCTION 4 > WHAT IS SOCIAL MEDIA? 5 > THE NEW MEANS OF PRODUCTION AND DISTRIBUTION 8 > HOW SOCIAL MEDIA WORKS 11 > HOW SOCIAL NETWORKS WORK 14 > HOW BLOGS WORK 16 > HOW WIKIS WORK 19 > HOW PODCASTS WORK 21 > HOW FORUMS WORK 23 > HOW CONTENT COMMUNITIES WORK 24 > HOW MICRO-BLOGGING WORKS 27 > HOW SECOND LIFE WORKS 28 > ABOUT ICROSSING 31 > ABOUT THE AUTHOR 32 > CREATIVE COMMONS COPYRIGHT 33 > GLOSSARY 34 > USEFUL WEBSITES 36 >
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3 What is Social Media?: an e-book by Antony Mayfield from iCrossing updated 01.08.08 Social computing is not a fad. Nor is it something that will pass you or your company by. Gradually, social computing will impact almost every role, at every kind of company, in all parts of the world. Forrester Research, Social Computing How Networks Erode Institutional Power, And What To Do About It
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4 What is Social Media?: an e-book by Antony Mayfield from iCrossing updated 01.08.08 so how big a deal is social media? 1 Technorati http://www.technorati.com/about/ 2 Engadget http://www.engadget.com/2007/07/18/ins-and-outs-does-youtube-fit-on-the-boob-tube/ 3 ComScore http://news.cnet.com/8301-13577_3-9973826-36.html?tag=nefd.top INTRODUCTION Thanks for downloading this e-book. It’s written as a short, sweet summary of the phenomenon called social media. It’s an unashamedly straightforward work, intended to give you a brief overview of the story so far, maybe fill in a few gaps and act as a reference guide. It’s intended for anyone, but will be most useful to people working in media, marketing and communications. Things move fast in this world, so this e-book will be updated every now and again. Check www. iCrossing.com/ebooks for the latest edition. To give you an idea of the numbers, when this e-book was last updated there were: More than 110 MILLION BLOGS being tracked by Technorati 1 , a specialist blog search engine, up from 63 million at the beginning of the year An estimated 100 MILLION VIDEOS a day being watched on video sharing website, YouTube 2 More than 123 MILLION USERS on social network Facebook 3 VERY BIG INDEED.
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5 What is Social Media?: an e-book by Antony Mayfield from iCrossing updated 01.08.08 WHAT IS SOCIAL MEDIA? Social media is best understood as a group of new kinds of online media, which share most or all of the following characteristics: PARTICIPATION social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience. OPENNESS most social media services are open to feedback and participation. They encourage voting, comments and the sharing of information. There are rarely any barriers to accessing and making use of content – password-protected content is frowned on.
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