ELIZABETH.MARISOL.MT460_WholeFoods.Case_Study28_AnalysisUNIT5.doc

ELIZABETH.MARISOL.MT460_WholeFoods.Case_Study28_AnalysisUNIT5.doc

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Unit 5: Whole Foods Case Analysis 1 Unit 5: Whole Foods Case Study Analysis Unit #5 Whole Foods Case Study Analysis Kaplan University School of Business and Management MT460 Management Policy and Strategy Author: Marisol Elizabeth Professor: Mrs. Marian Leerburger Date: August 7, 2011
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Unit 5: Whole Foods Case Analysis 2 Introduction Whole Foods Market began with a single store and has grown to become the Nation’s Leading Natural Food Chain. John Mackey the creator and owner of Whole Food Markets created wanted to succeed by accomplishing and establishing growth targets for his business and by 2010 he hoped to reach at least $12 Billion in revenue with 300+ stores. Much of the growth of their company has been accomplished through mergers and acquisitions (Whole Foods Market, 2011). Mr. Mackey was determined to accomplish this without sacrificing the quality or reputation of his business. Synopsis of the Situation The Whole Food Market is very mission driven and likes to lead by example, as they strive to conduct business in a manner consistent with their mission and vision. The whole foods store carries both natural and organic food that offers customers a wide variety of products which are very natural that is free of growth hormones or antibiotics (Harasta, 2011). The Whole Foods Market vision is to involve and sustain the future for all children today capable to produce with minimal long term effect on the environment. They believe that if they engage in ethical business practices, they can provide a motivated and respectful work environment that offers minimally processed and high quality food for a better future (Harasta, 2011). Key Issues In the time that Whole Food Markets came into business they didn’t have much competition from other business because the natural or organic foods were not in demand and there were less than six other natural food stores in the United States. This helped them to establish businesses cities in the surrounding areas this allowed them to market advertising which kept their costs down, while keeping sales costs up. The Whole Foods does purchase
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Unit 5: Whole Foods Case Analysis 3 most of their products from regional and national suppliers which may allow them to improve or enhance their size in order to receive deep discounts with their vendors. The company still
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This note was uploaded on 11/05/2011 for the course BUSINESS MT460 taught by Professor Lynn during the Fall '09 term at Kaplan University.

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ELIZABETH.MARISOL.MT460_WholeFoods.Case_Study28_AnalysisUNIT5.doc

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