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12 Social - SocialPsychology I Whatisit(Definition...

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Social Psychology I.  What is it? (Definition) - the scientific study of the interactions between  two or more people  [can be an implied person, ex: music, art,  literature] - sociology studies the group, psych focuses on  individual II.   Attitudes    III.  Groups   IV.  Aggression (text only)   V.  Prejudice   VI.  Interpersonal Attraction
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  II.    Attitudes  = Beliefs or opinions about anything.  -measured by surveys, didn’t predict behaviors 1930’s  one of the main tools of soc psych- early  attitude surveys didn’t necessarily predict their  behavior, are you prejudiced?-who would say yes?- attitude behavior problem   (The ABC Model) A ffective [positive, neutral, negative] B ehavioral [doing] C ognitive [knowing, being aware of]  A. Persuasion - attempting to change someone’s attitude  [belief/opinion] - brainwashing/propaganda - evil is what otherwise good ppl do when the  circumstances are right, not necessarily what evil ppl  do - A group of social psychologist at Yale university studied the persuasion aspect of  humans. They focused on how Hitler persuaded people (Germans) to move towards  harmful behavior. They looked at the speaker and how he persuaded, the message and  the audience and how they were persuaded
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B. Cognitive Dissonance Leon Festinger, 1957 -Drive theory of motivation & attitude change -Past decisional dissonance -very action of making a  decision caused dissonance-you have to ignore  other pros & live with all the cons->solved by  selective attn. (ex: buy new car, see it everywhere,  selectively attending info that makes decision seem  right] -EXP: “less is more” study 1.everyone did boring, pointless task 2. thanks for participating, go recruit students & tell  them it’s interesting, some offered $1, $20 3. thanks for helping survey -very often, your behavior shapes your beliefs  rather than vice versa 1 20 X=8.5 X=2.0 DV=how interesting was part 1 of experiment on 10  point scale $1 group found it fairly interesting, other group found  it dull Liar-> cog dissonance-> $1 change attitude ->couldn’t justify for doing for $1
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 $20 justification-> didn’t have to change attitude C. Causal Attribution   - judgment about the cause of someone’s behavior  [someone tells you “you look nice,” what do they  want?] 1. Fundamental Attribution Error -1 st  discovered  -states that when we are making an attribution about other people’s  problem behavior we overuse that internal  attribution 2. Actor-Observer Effect  -sometimes we observe others, sometimes we are the actor
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