Com Final - Running head: UNREALISTIC STANDARDS OF BEAUTY...

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Running head: UNREALISTIC STANDARDS OF BEAUTY IN THE MEDIA 1 Unrealistic standards of beauty in the media contribute to eating disorders Brittnee Volk COM/220 October 2, 2011 Christina Nelson
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UNREALISTIC STANDARDS OF BEAUTY IN THE MEDIA 2 Unrealistic standards of beauty in the media contribute to eating disorders When you think of a person having an eating disorder do you associate it with the media? Most people would not connect the two. However, it is found that more and more people who are developing eating disorders because of the way the media shows models and how thin they are. When a person reads a magazine, watches a movie, or even goes shopping they will see these thin and fit men and women all over either acting in a movie, promoting a product, or even just photographed in his or her everyday life. The media will place ads at the right time during the day to target not only men and women but children. When a person sees this he or she is pressured to try and get that perfect body and will do whatever it takes to get that body. Going to the extreme to achieve the body he or she believes is perfect harming themselves as they do it. Victoria’s Secret is not the only one that sells bras, underwear, intimate clothing, and other beauty supplies but they sell the fact that a person can have nice breasts like the models in the ads if she were to buy the products. (Figure1) In all of the ads shown on television, in magazines, or billboards it is always a woman with nice breast and a little waist. Very rarely is there a full figured model, she is usually are thin and have nice curves. Boteach and Shmuley (2003) said that Victoria’s Secret ads don’t even promote the undergarments and lingerie they represent, but it is like porn and highlights body parts instead. Having these women in the ads will grab a man’s attention and in turn he will want to buy their wife or girlfriend these products in hopes that she will look that good. The media figures out the best time of day and what will get the viewer’s attentions best. For example they may use a catchy song or phrase or use flashy lights. Use these tools with get the viewer to remember the commercial or article in the paper so that the next time they go shopping they will want to go out to buy that item. Not only does Victoria’s Secret target
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UNREALISTIC STANDARDS OF BEAUTY IN THE MEDIA 3 adults it will make younger children believe that that is how a person is to look. This is not the only store that does this but thousands of others do the same thing to get a person attention. Figure 1. Figure 1. This a picture of a Victoria Secret model on the runway. Note. From http://fashion.about.com/od/photogallerie1/ig/Victoria-s-Secret/Adriana-Lima-in-Bra.htm The media plays a big role in the way a person thinks he or she need to look. With them showing the thin models and what a person could possibly look like in the clothing or whatever it is that they are promoting it will make that person think that he or she has to have that product. Not only do they want that product but he or she will also want that body as well. People have
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This note was uploaded on 11/06/2011 for the course ACCT 231 taught by Professor Shan during the Spring '10 term at Allen University.

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Com Final - Running head: UNREALISTIC STANDARDS OF BEAUTY...

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