mktg orientations - MKTG1001 Semester 1 2008 Marketing...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: MKTG1001: Semester 1 2008 Marketing Principles REVIEW Marketing Management Orientations (Page 17 of text) Note: This presentation contains 15 slides Please set to slideshow to view – click after each slide MKTG1001: Semester 1 2008 Shifts over time B u sin ess p h ilo so p h ies h a ve ev olv ed ov er tim e T his occurs w ith m ajor changes in com petition and m arket needs The textbook outlines FIVE different philosophies Note: These are also referred to as orientations or concepts MKTG1001: Semester 1 2008 The five philosophies (or orientations) are… Production concept Product concept Selling concept Marketing concept Societal marketing concept Early (100 years ago) Recent MKTG1001: Semester 1 2008 About the Production Concept Emphasis on efficient production Designed to reduce production costs, in order to deliver product at a much reduced price A low price should result in increased sales to a much broader target market Lower price Higher sales MKTG1001: Semester 1 2008 Around 1905 they developed an efficient m ass production factory, built around job specialization Examples of Production...
View Full Document

{[ snackBarMessage ]}

Page1 / 15

mktg orientations - MKTG1001 Semester 1 2008 Marketing...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online