mp week seven - Marketing Principles This week Chapter 8...

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MKTG1001: Semester 1 Marketing Principles This week… P roducts (G oods, services, experiences) Brands and B rand E quity V id eo… continued Chapter 8
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MKTG1001: Semester 1 Announcements Mid-semester exam results should be available this week Group reports due on Thursday One hard copy to assignment box One electronic copy to digital dropbox (BB) Peer assessments submitted separate to report
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MKTG1001: Semester 1 Product is connected to Target Market and Positioning TARGET MARKET POSITIONING PRODUCT MIX and PRODUCT ATTRIBUTES OTHER SUPPORTING MARKETING MIX ELEMENTS W h e r w m a k $ s
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MKTG1001: Semester 1 Therefore, a change in emphasis Before the exam After the exam Strategy and plan ning U n derstanding the m arket nderstanding consum ers Im p le m en tatio D a y -to -d ay o e ra tio s
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MKTG1001: Semester 1 M ilo A Marketing Case Study
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MKTG1001: Semester 1 Milo Snow Schools Cricket sponsors Regular competitions Recipes on the website Other Promotions
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MKTG1001: Semester 1 Classic Product Management and Brand Development Successful base product advertising and other promotions Leverage brand equity with line extensions and brand extensions M ain tainin g clear and distin ct po sition in g Ongoing proactive management of brand and products
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MKTG1001: Semester 1 What is a Product?
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MKTG1001: Semester 1 What is a product? A ny thin g o ffered to th e m ark et fo r u se o r co n su p tio Physical goods Services Experiences Biscuits, laptop, furniture, books Banking, transport, education, phone calls Holidays, concerts, sports, movies
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MKTG1001: Semester 1 Other Product Categories Event marketing Person Marketing Political Marketing Cause-related Marketing Not-for-profit Marketing Experiences Marketing
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MKTG1001: Semester 1 Event Marketing In clu des sp o rtin g ev ents lik e th e O ly m p ics an d th e S ccer W rld C u A re c e n t e x a le is E s te r S h w in y These are products in their own right, as well as providing sponsorship opportunities so rs n eed to b aw are o f “am bu sh ark etin
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MKTG1001: Semester 1 Cause-related Marketing D e s ig n d to c h a g o ia l ttitu Drink driving Drugs, gambling Firms may use to support charities, e.g. McHappy Day
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MKTG1001: Semester 1 Not-for-profit Marketing C h a r itie s R S P A Education ro fe io n l o c ia tio u rc e
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This note was uploaded on 11/06/2011 for the course MARKETING 1001 taught by Professor Unknown during the Three '09 term at University of Sydney.

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mp week seven - Marketing Principles This week Chapter 8...

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