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wk13 study summary slide - Wholesaling 4 MR The marketing...

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Ch Ch Name Topics 8 Products What is a product? Individual product decisions 9 New Products What is a new product? The new-product development process Product life-cycle strategies 10 Pricing Factors to consider when setting prices New-product pricing strategies 11 Place The nature of marketing logistics network management The nature and importance of marketing channels
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Unformatted text preview: Wholesaling 4 MR The marketing information system The marketing research process 12/13 IMC Integrated marketing communication Determining the response sought Shaping the IMC mix (Plus general understanding of IMC tools) 14 Digital What is direct marketing? What is digital marketing?...
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