Unformatted text preview: Wholesaling 4 MR The marketing information system The marketing research process 12/13 IMC Integrated marketing communication Determining the response sought Shaping the IMC mix (Plus general understanding of IMC tools) 14 Digital What is direct marketing? What is digital marketing?...
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- Three '09
- Marketing, NetworkManagement, new-product development process, Individual product decisions, Product Life-Cycle Strategies, New-Product Pricing Strategies