This preview shows page 1. Sign up to view the full content.
Unformatted text preview: Wholesaling 4 MR The marketing information system The marketing research process 12/13 IMC Integrated marketing communication Determining the response sought Shaping the IMC mix (Plus general understanding of IMC tools) 14 Digital What is direct marketing? What is digital marketing?...
View Full Document
This note was uploaded on 11/06/2011 for the course MARKETING 1001 taught by Professor Unknown during the Three '09 term at University of Sydney.
- Three '09