Lecture 5_social psych

Lecture 5_social psych - • watching a scary movie may...

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Social Beliefs & Judgments chapter 3 Myers textbook
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Perceptions of our Social Worlds Peoples’ preconceptions (assumptions & pre- judgments) strongly influence how we interpret, experience, and remember events a phenomenon known as priming occurs when certain stimuli (whether consciously attended to or not) activate associations in memory & can lead to particular thoughts and actions
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Examples of Research on Priming hearing a particular word before a sentence is spoken or instructions are given to think about something smelling a particular scent influences our thoughts & actions (e.g., cleaning products) Seeing a word flash (rapidly presented so no conscious awareness) influences how quickly we respond to other related words
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Examples of Priming Effects in Daily Life
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Unformatted text preview: • watching a scary movie may cause us to be more vigilant & interpret certain actions (i.e. noises) as potentially dangerous • feeling depressed or “gloomy” may cause us to feel more negatively about our present & future accomplishments • watching violence may lead to interpretation of ambiguous actions as more aggressive Research Evaluation & Summary • Specific research question • Independent (or quasi-independent) & dependent variables • Methods (control conditions, exposure time, stimuli, sample size, etc.) • Results • Authors conclusions • Evaluation • Belief Perseverance is the persistence of one’s initial conceptions as when the basis for the belief is discredited but an explanation of why the belief might be true remains...
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This note was uploaded on 11/06/2011 for the course COMPUTER ENC1230 taught by Professor Jailhwashi during the Spring '11 term at FIU.

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Lecture 5_social psych - • watching a scary movie may...

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