MKTG 301_29th Sept - th MKTG301:Ms.Coupland 29 September2011

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MKTG 301 : Ms. Coupland 29 th  September 2011 Starbucks has been selling their standard products for a long time. Clicker Question : Q)Which new markets should Starbucks venture into to make maximum profit: A) Families B) Breakfast eaters C) Tea drinkers D)Latin America Majority: Breakfast eaters. Starbucks however chose to venture into the families market and came up with  drinks   for kids .   The demographic markets in case of Starbucks would be  families  and  breakfast  eaters . The geographic market would be  Latin America .   The new Frappuccino  and Spiced Pumpkin Latte are examples of their new products. NASCAR: Bringing families together   DIVERSIFICATION SUCCES OR FAILURE: Bic Perfume                                     S F Marlboro Clothing                             S F Maxim Steak House                                           S F
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This note was uploaded on 11/07/2011 for the course MKTG 301 taught by Professor Causgrovedavidj during the Fall '08 term at Pennsylvania State University, University Park.

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MKTG 301_29th Sept - th MKTG301:Ms.Coupland 29 September2011

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