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Unformatted text preview: . The tight economy and mobile everything is somewhat responsible for the “cheap-simple-easy” way of life. High-end products cost and people are more acceptable to poor quality as long as the gadget is cheap, easy, low quality, and low price. Today’s consumers want products that will get the job done. Nothing fancy, nothing cutting edge…just good enough! In the past few years “Good enough” has surpassed “Great” at an alarming rate. GOOD, BETTER, BEST has been replaced with plain ole' GOOD ENOUGH!...
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This note was uploaded on 11/07/2011 for the course BA 649 taught by Professor Dr.schaefer during the Fall '11 term at Ohio State.
- Fall '11