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ppq - 1 PPQ OVERSEAS Name College 2 ABSTRACT PPQ Parts is...

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PPQ OVERSEAS Name College 1
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ABSTRACT PPQ Parts is looking to make the great leap in to the global market by relocating some of its production plants to Germany and Japan. While both of these countries may have some economic woes, PPQ is committed to the environment and people in both areas as we move parts of our business there. We look to partner with the government regulators of both nations in preparing an equitable solution for both the citizens there and our shareholders back at home. We have developed business plans that will hopefully allow us to leave each of these countries better for having us land on their shores. There is little doubt that PPQ Parts (PPQ) needs to expand its operations in to the global marketplace. The difficulties that may be foreseen for PPQ include the integration 2
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of PPQ in to the cultures of foreign lands such as Germany and Japan. What’s more, we want to avoid any potential business breakers as have been seen with other large companies as they have expanded in to unknown territory. We also want to ensure that the countries we enter are left better, not worse, for our arrival. In short, we want to be certain that we are following all local laws and customs to make our transition a smooth and welcome one. One of the first considerations any company must take before entering a new marketplace is to perform research on the background of the country’s people. This is a critical step and one that is often missed in the rush to get the firm established in a new area. One poor example is the Walmart that was attempted in Germany, where the clientele were simply not used to the overwhelming friendliness of Walmart associates. Either genuine or portrayed, the staff at WalMart is instructed to present a happy and pleasant attitude at all times. This just did not mesh with the German’s preferred way of life. Eventually, Walmart was ousted from the country, as it just could not fit in. Germans were culturally accustomed to impersonal service and the friendly attitude of the Walmart staff in their culture eventually caused them to pull out of the country all together (Schaefer, 2008).
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