Nvidia Company.docx - Running head STRATEGIC DECISION...

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Running head: STRATEGIC DECISION MAKING 1Strategic Decision MakingNameInstitution
STRATEGIC DECISION MAKING 2Company BackgroundNvidia Corporation is a US Company whose headquarters is in Santa Clara, California,and it operates majorly in America, Asia, and Europe. The company specializes in artificialintelligence (AI), and its primary aim is to ensure that they transform PCs into devices that areconsumer-oriented through games and multimedia experiences. Chris Malachowsky, CurtisPriem, and Jensen Huang are the three founders of this company, which introduced NVI in 1995as its first multimedia processor (). The company’s continued innovation sawother productions such as RIVA 128 in 1997, which is a 3D processor of high performance with128-bit. It is also known for its collaboration with Microsoft in the production of the Xboxgaming console. Additionally, the company has invested heavily in 3D technology, high-performance interconnect technology, wireless multimedia technology such as Media Q as wellas 3DFX, which is a leading pioneer when it comes to the graphics industry. Furthermore, thecompany has an unmatched breadth of the product line as it includes video, audio, 3D, 2D,broadband connectivity, communications as well as high-definition digital television and video.The company was formed in 1993 as NVIDIA Corporation, with its primary aim being on thedesigning of games and graphics processors (Kumar, 2018). The outright aspect here is that thecompany’s product line expanded through a brand extension to cover a good part of the computergaming market and other market segments, notably mobile PC and corporate markets. Situation AnalysisThe Environment PESTLE AnalysisPESTEL analysis can be described as a widely used tool for strategic management andplanning whose acronyms are political, economic, social, technological, legal, and environmental
STRATEGIC DECISION MAKING 3factors (Kumar, 2018). These are the entities that shape any operational business within its macroenvironment. The company at hand, Nvidia Corporation, is also a victim of these entities as itoperates within a relatively dynamic and complex environment. The company operates withinspheres that are characterized by growing environmental activism, continuous regulatorychanges, technological changes, evolving legal system as well as collective social trends(Alevras & Yurchenko, 2016). Using PESTEL analysis when analyzing this company will helpthem in dealing with external environmental forces and how they could possibly navigate suchentities as a way of streamlining its strategic and competitive landscape. They are as follows: Political factors: The Company receives first-hand accord on political factors wherebythey are being exerted a strong influence in regards to its long-term profitability andsustainability. Given that the company operates as an international corporation, it will receive thepolitical forces of its mother nation as well as those of the host country. The political stability of

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