Chapter 8 Applied Marketing & Sales

Chapter 8 Applied - Applied Marketing& Sales Applied Marketing& Sales Chapter 8 An active marketing and/or sales An active marketing and/or

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Unformatted text preview: Applied Marketing & Sales Applied Marketing & Sales Chapter 8 An active marketing and/or sales An active marketing and/or sales department is needed in each department is needed in each hospitality business hospitality business 1. To gain the attention of the consumer 2. Convert product attributes into benefits in the mind of the client/consumer 3. Win their business AIDA AIDA Awareness Interest Desire Action The hospitality and tourism industry The hospitality and tourism industry is competitive is competitive and and clients have tremendous freedom of clients have tremendous freedom of choice choice It takes marketing professionals to probe and understand the client’s needs and provide solutions that are better than the competition Marketing is an Active Marketing is an Active Relationship Development Relationship Development Process Process That Links: Hospitality Supply and Demand to Create repeat patronage and account penetration and ultimately yield Long-term buyer-supplier relationships Marketing is a fundamental Marketing is a fundamental component of all business’ in component of all business’ in hospitality hospitality Without the revenue generated from sales and marketing, firms would not be economically viable The key to understanding the The key to understanding the concept of the concept of the marketing mix marketing mix is is that it is a carefully developed that it is a carefully developed reasoning process that is built reasoning process that is built solely around the customer solely around the customer Marketing Mix Marketing Mix By understanding the customers’ perspective, a manager can create the right mix of...
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This note was uploaded on 11/07/2011 for the course HFT 1000 taught by Professor Dr.kharris during the Fall '10 term at FSU.

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Chapter 8 Applied - Applied Marketing& Sales Applied Marketing& Sales Chapter 8 An active marketing and/or sales An active marketing and/or

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