Chapter 28 Attractions

Chapter 28 Attractions - Attractions Attractions Chapter 28...

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Unformatted text preview: Attractions Attractions Chapter 28 Attractions Attractions are the places we visit and the things we do while we are traveling for leisure What are Attractions? What are Attractions? • • • Attractions promote travel to destinations Attractions help satisfy needs Attractions are economic engines Attractions help satisfy needs Attractions help satisfy needs • Attractions are an integral part of the need • • • • satisfaction that fuels the desire to travel. Whether the need is: Belongingness (family vacation in Disney) Physiological (rest and recuperating at the shore) Self actualizing (visiting cultural and historical sites of Washington DC) It is an attraction that the traveler will seek out to help fulfill that need Attractions are economic engines Attractions are economic engines • They provide economic benefit to the region in • which they are located Consider the amounts spent by travelers: – – – – – – – – Lodging Food and beverage Purchasing souvenirs Rental cars Other forms of transportation Guided tours Ancillary activities Shopping in local stores and malls In addition to providing In addition to providing employment, attractions also support local governments when they generate income, sales and excise taxes Example: Haleakala in Maui Example: Haleakala in Maui • • • • • Extinct Volcano Over 10,000 feet above sea level Local entrepreneurs have flourished Bike rentals & more Locals can make a good living off of the land…and its natural wonders Living in Eco Harmony Living in Eco Harmony • Economics can coexist with tourism… creating Ecotourism • Where companies use the surrounding ecosystem as part of their business plan • Companies minimize their impact on the land • Example: Kauai Backcountry Adventure Most common Classifications Most common Classifications • Status (importance or interest to the • • • • • traveler) Origin Lifespan Ownership Profit Orientation Product Attributes Status: primary Status: primary • A primary attraction is essentially the main • reason a visitor travels to the destination and spends several days Primary attractions are usually supported by extensive ancillary facilities – – – – – Lodging Food and beverage Transportation Extensive retail Other hospitality services Status: secondary Status: secondary • A secondary attraction is of lesser importance to the traveler • Simply something nice to do while on the way to or in the area of the primary attraction Origin: natural Origin: natural • Natural attractions are those that occur in nature • without human intervention They include: – – – – – – – – Mountains Coastlines Lakes Islands Forests Desserts Rain forests Other landforms and seascapes Origin: man­made Origin: man­made • Man­made attractions owe their very existence to the intervention of humans • Examples of pure man­made attractions: – Theme parks – Shopping centers – Sports and entertainment facilities – Festivals – Casinos – Museums Lifespan or Time Oriented Lifespan or Time Oriented • Attractions can be classified according to their lifespan or whether they are relatively permanent or temporary • Natural attractions such as lakes, mountains, and other landforms and seascapes are permanent attractions • Man made attractions can also be permanent such as an amusement park, a zoo, or a historical monument Temporary attractions Temporary attractions • Temporary attractions are short lived or can be • easily relocated Examples: – – – – – – – Concerts Conferences Trade shows Parades Award shows Certain sporting events like the Super Bowl Festivals Ownership and Purpose Ownership and Purpose • “Public ownership” • Managed by State or Federal Government for the public at large • 85% of all recreational land in U.S. • Each represents some nationally significant aspect of America natural or cultural heritage National Park Service faces National Park Service faces the dilemma How do they provide the widest array of access to the public while at the same time avoiding the over crowding that would destroy the natural beauty of the environment, which is the very reason visitors come to the parks Attractions: Product Attributes Attractions: Product Attributes • Attractions can also be categorized based on what they offer to the tourist • What is the leisure traveler primarily seeking from this attraction? Common Classifications Common Classifications of Product Attributes • • • • Topography Culture and Heritage Planned Play Environments Events and Entertainment Topography Topography • Landforms – Beaches – Mountains – Vistas • Wildlife – Viewing • Ecology – Hiking and other environment­friendly activities Culture and Heritage Culture and Heritage • Tourists often seek to better understand their culture and heritage – Artifacts and sites associated with people’s • Origins • Religion • War • Art • Science • & Myths too! Cultural attractions are very Cultural attractions are very popular among travelers •Most U.S. adult travelers attend a cultural activity or event while on a trip. •Most often attended are performing arts events and/or museums Religious Attractions Religious Attractions • • • • • • • Almost as interesting as museums: Cathedrals Churches Temples Mosques Holy Land in Jerusalem Mecca in Saudi Arabia Historical Attractions Historical Attractions • • • • • Pyramids of Egypt Statute of Liberty American Civil War sites Vietnam Veterans Memorial The King Memorial for MLK Planned Play Environments Planned Play Environments • Sporting facilities – Fishing – Hunting – Hang gliding • Theme & Amusement Parks – Disney – Universal Studios – IMAX theaters Planned Play Environments Planned Play Environments continued • Gaming – Las Vegas #1 – Atlantic City, NJ #2 • Shopping – 63% of adult travelers did some shopping while away from home Events & Entertainment Events & Entertainment • • • • Considered temporary attractions Olympics Performing Arts Sporting Events Industrial attractions Industrial attractions Virtually every State has one or more factory tours that would qualify as industrial attractions Industrial attractions Industrial attractions • • • Tours of businesses Usually free Consist of: – Operating concerns – Manufacturing – Agricultural • Whose processes and products are of interest to visitors Infrastructure: Infrastructure: Crucial to the success of any attraction – Transportation facilities • Airport • Good road conditions – Municipal services • Police • Medical – Hospitality services • Hotels • Restaurants – Community at large • Welcoming ...
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