Unformatted text preview: . The input of sales personnel and top management is essential to the sales forecast. In small companies like Positively-You.com, the budgeting process is often informal . In larger companies, a budget committee has responsibility for coordinating the preparation of the budget. The committee ordinarily includes the president, treasurer, chief accountant (controller), and management personnel from each of the major areas of the company, such as sales, production, and research. The budget committee serves as a review board where managers can defend their budget goals and requests. Differences are reviewed, modified if necessary, and reconciled. The budget is then put in its final form by the budget committee, approved, and distributed...
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- Fall '11
- Marketing, budgeting process, Budget Committee, future budget goals