Comprehensive Illustration

Comprehensive Illustration - C...

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Comprehensive Illustration of Ratio Analysis In previous chapters we presented many ratios used for evaluating the financial health and  performance of a company. In this appendix we provide a comprehensive review of those ratios and  discuss some important relationships among them. Since earlier chapters demonstrated the  calculation of each of these ratios, in this chapter we instead focus on their interpretation. Page  references to prior discussions point you to any individual ratios you feel you need to review. We used the financial information in Illustrations  13A-1  through  13A-4  to calculate  Kellogg' s 2007  ratios. You can use these data to review the computations.  Illustration 13A-1    Kellogg Company's balance  sheet
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Illustration 13A-2    Kellogg Company's income  statement
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Illustration 13A-3    Kellogg Company's statement of cash flows Illustration 13A-4    Additional information for Kellogg Company
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we can classify ratios into three types for analysis of the primary financial statements. 
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Comprehensive Illustration - C...

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